Kayla Baby Leg Campaign

While in the PICU, the staff were constantly commenting on Kayla's baby legs (her little leg warmers). We wanted to give back for the amazing care we received, so Jenn had this thought to donate some sets of baby legs to the PICU. After thinking about it a bit more, Jenn decided to call Andy's sister for help. Amy is an amazing marketing guru! She contact the Baby Leg company right away and the Kayla Baby Leg Campaign was born. See Amy's email below. We hope you all will help us in giving back to Strong Hospital! Please spread the word. Thanks, Amy, for all of your wonderful work on this!

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In early July, Kayla Pierson...just 5 months old, experienced a severe stroke to the left side of her brain. Her parents, Penfield, NY residents Andy and Jennifer Pierson immediately took Kayla to Strong Memorial Hospital/Galisano Children's Hospital, in Rochster, NY. After a week of intensive testing and treatment, Kayla is home with her family. Her recovery has been nothing short of miraculous. Kayla's parents were so touched by the care and level of professionalism with which the situation was treated, that they wanted to give back. While in the Pediatric ICU, Kayla was kept warm and cozy with her Baby Legs (www.babylegs.com); a leg warmer for babies. PICU staff were so interested in the product as it made for easier diaper changing and warmth in the babies, but could also serve as a friendly cover to otherwise frightening IV lines. Out of this desire to give back and interest in Baby Legs for future PICU residents, the Kayla Baby Legs campaign was born. Through the end of September, for every pair of baby legs you purchase for the Strong PICU, Baby Legs will match your donation with a 2nd pair. The hospital will be washing and reusing the Baby Legs, so your donation of around $12 per pair will touch so many little lives.

The process is as easy as 1 - 2 - 3!

#1 - Go to www.babylegs.com and choose the pair(s) of Baby Legs that you'd like to purchase.

#2 - At check out use coupon code: KaylaPICU and receive a 10% discount on your donation as well as receiving the donation match from BabyLegs.com

#3 - Enter the shipping information as follows:

Kayla Pierson

150 Highledge Dr

ADD TO PICU DONATION FOR KAYLA **this must all be in caps**

Penfield, NY 14526

As previously noted, this campaign will run through the end of September, at which time all of the Baby Legs will be shipped to Kayla's parents. We will then take the donation to the PICU and make the donation in Kayla's name and strength.

Thank you all for your consideration in making a donation!

Best,

Amy Karlgut

Kayla's Aunt